Portfolio

 

Saving on Google Travel

Updating the content and design for saving things to do on Google Travel increased saves by 178%, and reduced the saving undo rate by 55%. It also increased clicks on the bookmark link by a whopping 554%, an indication that we educated users on how to save things and find them again.

Back to School

Back to school campaign for Google Store. It outperformed prior year by +2.7x in sales , +14% CTR, and by +38% traffic.

Father's Day

"Dad Hacks" campaign for Google Store, which brought an overall sales lift of 137% and exceeded forecast by 38%. Click the link to see the campaign in more detail.

Live Case Copy

Google Store site copy for Earth Live Case.

Google Store Holiday Tweet

Google Store social campaign that encouraged readers to tweet their holiday traditions.

Daydream View Banner

Holiday banner ad for Google Store. The task was to "holiday up" the copy without any holiday imagery.

Google Home Banner

Holiday banner ad for Google Store. The task was to "holiday up" the copy without any holiday imagery.

Merry Wifi

Holiday banner ad for Google Store. The task was to "holiday up" the copy without any holiday imagery.

Mother's Day 2017

Google Store Mother's Day campaign.

Watch Banner

Holiday banner ad for Google Store.

Home

I worked on the product description page for Google Home.

Wifi

I worked on the product description page copy for Google Wifi.

Little Black Dress Email

This subject line had the top open rate for the year, and was the highest-performing non-sale message.

BR Site Boutique

This Banana Republic boutique site page had an overall clickthrough of 26%, the highest engagement in three years.

Ballet Flat

Successful site messaging for Banana Republic ballet flats.

BR Suit Copy

Men's suit product page copy on the Banana Republic site.

Banana Republic Copy

A popular men's page copy for the Banana Republic site.

Screenwriting Pro Features

Features site page for Screenwriting Pro, an online screenplay formatting software. (Part One.)

Screenwriting Pro Features

Features site page for Screenwriting Pro, an online screenplay formatting software. (Part Two.)

Studio Desk

Site copy for the ergonomic Studio Desk.

Twitter Posts

A selection of Twitter posts from the Writers Store's 12 Days of Gifts.

Facebook Posts

A selection of high-performing posts written for The Writers Store.

Old Navy Department Pages

This piece outperformed all prior trend messaging, with a 15.7% clickthrough vs 11.7% average.

Book Back Cover Copy

The back-cover copy for the Hollywood Screenwriting Directory.

MySimon Email

Weekly picks email for MySimon, a shopping tool from CBS Interactive.

Newsletter Profile

Interview with an employee for an internal newsletter.

NPC Direct Mail

Direct mail postcard to financial services representatives, which brought in significant leads to the company.

Banana Republic Signage

Banana Republic sign used across entire fleet of stores.

BR Department Page

A high-performing page for women's accessories.

Old Navy Email

A high-performing Old Navy email for girls.

Screenwriting Pro

Homepage copy for Screenwriting Pro, an online screenplay formatting program.

Story Specialists Copy

I created the copy and the "Story Specialists" name for the team at The Writers Store.

Product Copy

Women's product copy from the Banana Republic website.

Get in touch 
 

Want to hire me for a writing gig? Have questions about my class? Great! I'd love to hear from you.

 

Fill out the contact form at right, or email me now at athena@athenahayes.com.

 

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© 2020 by Athena Hayes. 

Live Case Copy

Google Store site copy for Earth Live Case.