Portfolio
 Updating the content and design for saving things to do on Google Travel increased saves by 178%, and reduced the saving undo rate by 55%. It also increased clicks on the bookmark link by a whopping 554%, an indication that we educated users on how to save things and find them again. |  Back to school campaign for Google Store. It outperformed prior year by +2.7x in sales , +14% CTR, and by +38% traffic. |  "Dad Hacks" campaign for Google Store, which brought an overall sales lift of 137% and exceeded forecast by 38%. Click the link to see the campaign in more detail. |
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 Google Store site copy for Earth Live Case. |  Google Store social campaign that encouraged readers to tweet their holiday traditions. |  Holiday banner ad for Google Store. The task was to "holiday up" the copy without any holiday imagery. |
 Holiday banner ad for Google Store. The task was to "holiday up" the copy without any holiday imagery. |  Holiday banner ad for Google Store. The task was to "holiday up" the copy without any holiday imagery. |  Google Store Mother's Day campaign. |
 Holiday banner ad for Google Store. |  I worked on the product description page for Google Home. |  I worked on the product description page copy for Google Wifi. |
 This subject line had the top open rate for the year, and was the highest-performing non-sale message. |  This Banana Republic boutique site page had an overall clickthrough of 26%, the highest engagement in three years. |  Successful site messaging for Banana Republic ballet flats. |
 Men's suit product page copy on the Banana Republic site. |  A popular men's page copy for the Banana Republic site. |  Features site page for Screenwriting Pro, an online screenplay formatting software. (Part One.) |
 Features site page for Screenwriting Pro, an online screenplay formatting software. (Part Two.) |  Site copy for the ergonomic Studio Desk. |  A selection of Twitter posts from the Writers Store's 12 Days of Gifts. |
 A selection of high-performing posts written for The Writers Store. |  This piece outperformed all prior trend messaging, with a 15.7% clickthrough vs 11.7% average. |  The back-cover copy for the Hollywood Screenwriting Directory. |
 Weekly picks email for MySimon, a shopping tool from CBS Interactive. |  Interview with an employee for an internal newsletter. |  Direct mail postcard to financial services representatives, which brought in significant leads to the company. |
 Banana Republic sign used across entire fleet of stores. |  A high-performing page for women's accessories. |  A high-performing Old Navy email for girls. |
 Homepage copy for Screenwriting Pro, an online screenplay formatting program. |  I created the copy and the "Story Specialists" name for the team at The Writers Store. |  Women's product copy from the Banana Republic website. |