 Updating the content and design for saving things to do on Google Travel increased saves by 178%, and reduced the saving undo rate by 55%. It also increased clicks on the bookmark link by a whopping 554%, an indication that we educated users on how to save things and find them again. |  Back to school campaign for Google Store. It outperformed prior year by +2.7x in sales , +14% CTR, and by +38% traffic. |  "Dad Hacks" campaign for Google Store, which brought an overall sales lift of 137% and exceeded forecast by 38%.
Click the link to see the campaign in more detail. |
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